The Summer of Love was the summer of 1967 and was centered in the Haight-Ashbury district of San Francisco. Thousands traveled there from all over the world as the hippie counterculture movement grew in popularity. Some were hippies, many were wanna-bees, and like many other rock culture events, a lot more claim to have been there than actually were.

The beginning of the Summer of Love was actually the Human Be-In at Golden Gate Park on January 14th. It was billed as “A Gathering of Tribes” and set the stage for the year. The Be-In was where Timothy Leary declared “turn on, tune in, drop out” and that pretty much described the underlying attitude. It was the first mass hippie gathering. Two young producers named James Rado and Gerome Ragni were there, let their hair grow with the rest, and captured some of the excitement in their musical “Hair” that is still being performed today.
John Phillips of The Mamas and the Papas wrote the song “San Francisco” that was originally supposed to be a promotion for The Monterey Pop Festival in June, but is remembered as The Summer of Love theme. It was recorded by Scott McKenzie and became a worldwide hit:

If you’re going to San Francisco,
be sure to wear some flowers in your hair…
If you come to San Francisco,
Summertime will be a love-in there.
The Summer of Love crowd peaked during the summer vacation season. Altogether, an estimated 100,000 hippies and others from around the world flocked to San Francisco’s Haight-Ashbury district, Berkeley and other San Francisco Bay Area cities to see what it was like to be a hippie.

Flower Power became one of the Summer of Love themes. Originating with some Haight-Ashbury children who wore flowers in their hair while selling paper flowers, the flower became a sign of peace and love, and Flower Power became the name of a political movement.

As the Summer ended, many of the attendees headed back to school. There they were seeds for the growing hippie movement. Some went the Leary way of turning on and tuning out, others went the Flower Power way of promoting love and peace through political movements.

Want to read more?  Here’s an excellent video.  

🎸 Louie Louie – The Song That Drove the FBI Wild

Let’s talk about one of the most iconic rock songs of all time—a tune so garbled, so rebellious, so magnificently misunderstood that it got the FBI involved. Yes, really. We’re talking about “Louie Louie.”

🎤 Where It All Began

The story of Louie Louie begins not in a garage, but in a ballad. It was penned by Richard Berry in 1955 and recorded with his group The Pharaohs two years later. It was the B-side to “You Are My Sunshine,” and while it had a decent following, Berry eventually sold the rights for $750—to help pay for his wedding. (Oof. That’s the kind of decision that hurts more with each reissue.)

🎶 Enter The Kingsmen

Fast-forward to 1963. A scrappy band from Portland, Oregon, called The Kingsmen, decided to cut Louie Louie as a demo. Their version? A fuzzed-out, loose, raucous party anthem with completely unintelligible lyrics. It was recorded in a single take, in a tiny studio, with lead singer Jack Ely shouting into a hanging mic. Legend has it:

• The mic was too high.
• Ely had braces.
• He was hoarse.
• He may have been hungover.
• Or all of the above.

Whatever the reason, the result was rock magic.

🎥 YouTube Embed: The Kingsmen – “Louie Louie”

🎧 Wait… What Did He Say?

Nobody could understand the lyrics—but everyone wanted to. That’s when things got juicy.

Rumors flew that the mumbling hid obscene sexual content. Supposedly, it told the steamy tale of a sailor and his lady in shocking detail. Teenage boys leaned close to their radios. Parents gasped. And of course, some very serious men in suits decided to get involved.

Yes, the FBI opened a two-year investigation into Louie Louie under the Interstate Transportation of Obscene Material law.

🕵️‍♂️ The Great Louie Louie Investigation

The G-men listened. Over. And over. And over.

They interviewed DJs, reviewed live performances, and analyzed the master tapes. For 31 months, they tried to crack the code of Jack Ely’s muttered lyrics.

In the end, the FBI concluded: “In the context in which it was sung, the lyrics are unintelligible at any speed.”

Ironically, the only actual obscenity on the record—if you listen very closely around the 54-second mark—is a shouted F-bomb from drummer Lynn Easton when he drops his drumstick. That part? The feds totally missed it.

🥳 An Accidental Anthem

Despite—or maybe because of—the scandal, Louie Louie exploded. DJs loved it. Teens danced to it. Parents panicked over it. And The Kingsmen had themselves an unexpected hit that would go on to become:

• A garage rock anthem
• One of the most covered songs in history
• And a permanent fixture at every decent house party since 1963

In fact, it’s so iconic that April 11 is now “Louie Louie Day.”

📜 What Were the Actual Lyrics?

Spoiler: They’re completely tame.

Louie Louie, oh no, we gotta go
Yea yea yea yea yeah…
(Insert vague tale of a sailor missing his girl and dreaming of her in Jamaica)

They sound like a love letter, not a Playboy article. But thanks to bad acoustics and wild imaginations, it became the first rock song to get investigated by the government.

🎸 Legacy

Louie Louie is proof that rock and roll thrives on chaos, myth, and a little bit of mystery. It wasn’t polished. It wasn’t perfect. And that’s exactly what made it legendary.

So next time you hear it, crank it up and mumble along proudly. If the FBI couldn’t figure it out, you’re in good company.

🎶 “Louie Louie… Ohhhh baby, we gotta go!” 🎶

👗🎸 From Crew Cuts to Bell Bottoms: Fashion in the Rock Era

If you want to understand just how much culture changed during the Rock era, look no further than what teens were wearing.

The 1950s and early ’60s started off buttoned-up and clean-cut. But by the end of the 1960s? It was all paisley, fringe, and freedom of expression. Hair got longer, skirts got shorter, and wardrobes got a whole lot wilder.

Let’s take a spin through the closet of the Golden Age of Rock—from American Bandstand to the Summer of Love.

🕺 Early Rock Style: Neat, Clean, and Conforming

Just check out some early footage from Dick Clark’s American Bandstand and you’ll see the look that dominated the late ’50s and early ’60s:

• Boys wore crew cuts, sports coats, and polished shoes
• Girls had ponytails, bouffant hairstyles, and knee-length dresses

Even at school dances, the dress code was serious business. Boys were expected to wear dress shoes—canvas sneakers were just becoming acceptable, but leather athletic shoes didn’t exist yet. Girls had to watch their hemlines; a skirt that was too short could get you sent home.

It was a time of uniformity and etiquette, even when rock and roll was starting to shake things up.

👟 Mid-’60s: The Fashion Revolution Begins

Then came the mid-60s, and it was like someone flipped the switch on the jukebox and the wardrobe at the same time.

• Miniskirts, hot pants, and go-go boots took over the girls’ closets
• Granny dresses, peasant blouses, and clunky shoes added a countercultural twist
• Boys grew their hair long, and sideburns, mustaches, and beards became statements

Shoes? Forget the oxfords. Now it was all about Pro-Keds, All-Stars, and bare feet at music festivals.

Even color changed. Out were the pastels and muted tones of the ’50s. In came bright hues, psychedelic prints, and paisley everything.

🎤 The Beatles’ Hair: A Timeline of Change

You could chart the entire decade’s fashion evolution by watching The Beatles’ hair.

• Early 1960s: Slightly longer than the average clean-cut boy (and scandalous to some parents!)
• Mid-1960s: Long bangs down to the eyebrows, perfectly shaggy and floppy
• Late 1960s: Shoulder-length hair, mustaches, and eventually full beards by 1970

📺 Watch: The Beatles – “Hello Goodbye” (1967)

They started the decade looking like sweet young men from Liverpool and ended it looking like Himalayan mystics. The transformation wasn’t just about style—it was about freedom.

👖 The Rise of Unisex and Hippie Fashion

As the ’60s wound down, unisex fashion took over. You couldn’t tell a guy’s closet from a girl’s—and nobody wanted to.

• Bell-bottom jeans
• Screen-printed tees
• Beaded necklaces (a.k.a. “love beads”)
• Fringe vests, headbands, and tie-dye everything

For formal wear? Well… plaid pants, 5-inch-wide ties, and the infamous polyester leisure suit ruled the day. Let’s just say not every trend aged well.

✊ Fashion as Rebellion

What you wore wasn’t just about looking good—it was a political statement.

Kids wanted to look nothing like their parents, and fashion became a tool of rebellion. For older teens, that meant total freedom. For younger teens still under school dress codes or parental rules? You got some pretty interesting style mashups—like a go-go boot paired with a hemline that still had to pass inspection.

Even in conservative towns, teens found ways to express their individuality, sneaking in flower pins, fringe, and embroidered jeans wherever they could.

🎶 Final Thought: A Decade of Style in Fast-Forward

In just ten years, we went from suit and tie school dances to barefoot festival fashion.

From the prim, pressed look of early rock and roll to the expressive, anything-goes vibe of Woodstock, fashion in the rock era did more than follow the music—it defined it.

So if you’ve ever looked at a photo of yourself in flared jeans, paisley prints, or a tie the width of a dinner plate and thought, “What were we thinking?” — just remember:

You weren’t just dressing up. You were dressing loud.

☮️ Peace, Protest, and Power Chords: Rock and the Antiwar Movement

The iconic peace symbol—borrowed from British nuclear protestors, embraced by America’s youth.

The Antiwar Movement was one of the two great cultural upheavals of the 1960s—right alongside the Civil Rights Movement, which helped bring race music (what we now call R&B) into the mainstream via rock and roll (read more here).

While the Civil Rights Movement demanded justice at home, the Antiwar Movement questioned America’s role overseas—particularly in Vietnam. For many young Americans, especially teenagers and college students, it created a generational rift that felt like us vs. them: the youth vs. the establishment.

🇺🇸 A War Without a Declaration… or Direction

One reason Vietnam sparked so much protest was that it wasn’t technically a war. Congress never declared it. Instead, it was called a “police action”—a vague, open-ended conflict with unclear goals, no end in sight, and a rising death toll.

As the 1960s wore on, young people started seeing their friends get drafted, shipped overseas, and too often never return. Even those who came back brought home first-hand stories of a war that wasn’t going as advertised.

Unlike World War II, there was no sense of national unity or moral clarity. And that uncertainty, broadcast nightly on TV, stoked a growing sense of disillusionment.

🎶 Protest Through Music: From Folk to Acid Rock

At first, protest came quietly. Folk singers like Bob Dylan and Joan Baez used gentle lyrics and acoustic guitars to question authority.

📺 Watch: Bob Dylan – “Blowin’ in the Wind” (1963)

But by the mid-1960s, the protests got louder—and the guitars got a whole lot fuzzier.

🎸 Country Joe and the Fish – “I Feel Like I’m Fixin’ to Die Rag”

Come on mothers throughout the land,
Pack your boys off to Vietnam.
…
You can be the first one on your block
To have your boy come home in a box.

📺 Watch: Country Joe at Woodstock (1969)

Suddenly, protest music wasn’t subtle. It was satirical, biting, and sometimes furious. Jefferson Airplane, The Grateful Dead, and others helped usher in the era of Acid Rock, combining rebellion with experimentation—and a fair amount of LSD.

🕊️ Woodstock, Hendrix, and Turning the Anthem Inside-Out

By 1969, the movement reached its cultural crescendo at Woodstock. Flags were burned onstage. Draft cards were tossed into bonfires. And Jimi Hendrix’s rendition of “The Star-Spangled Banner” turned America’s national anthem into a screaming, distorted plea for change.

📺 Watch: Jimi Hendrix – “Star-Spangled Banner” at Woodstock (1969)

That moment didn’t just symbolize a generation’s frustrations—it amplified them.

📣 College Campuses, Draft Cards, and a Country Divided

As the war escalated, so did protests—especially on college campuses. Sit-ins, marches, and full-blown riots became more common. And rock music provided the soundtrack of dissent.

But not everyone was singing the same tune.

While rock artists rallied against the war, many in conservative America turned away, gravitating toward country music—a genre that, while related to rock, offered a more patriotic and traditional narrative.

That divide still echoes today. The cultural fault line that began in the ’60s—rock vs. country, left vs. right, coasts vs. heartland—maps closely to our modern-day Red State vs. Blue State dynamic.

✌️ Symbols of the Movement: Peace Signs and V Signs

☮ The Peace Symbol

Borrowed from a British nuclear disarmament campaign, the ☮ peace symbol took off in the U.S. during the Vietnam era. It’s so iconic, it even has its own computer code:
Unicode U+262E = ☮

✌ The V Sign

Originally a WWII “Victory” symbol, the ✌ V sign was repurposed by hippies as a hopeful call for peace. Just make sure your palm faces outward—facing inward is considered an insult in some countries (and definitely not groovy).

Unicode U+270C = ✌

📻 The Aftermath: Lasting Influence of the Antiwar Movement

As the war wound down in the 1970s, protest music gradually faded from the mainstream. But its influence never really left.

• It changed the way we see our government.
• It cemented rock and roll’s role as a vehicle for protest.
• And it created a cultural and musical divide that still shapes our political landscape today.

The Antiwar Movement wasn’t just about one war. It was about a generation daring to ask: Why are we fighting? Who are we fighting for? And what does peace really mean?

🎶 Final Thought: When the Music Fought Back

In the 1960s, music did more than entertain—it challenged, resisted, and called for change. Whether strummed on a folk guitar or blasted through a Marshall amp, protest music helped awaken a generation.

And the next time you see a peace sign—whether on a shirt, a poster, or a keyboard—you’ll know where it came from, and what it stood for.

✌️

🌸 Haight-Ashbury: The Psychedelic Birthplace of the Hippie Movement

At the turn of the 20th century, the Haight-Ashbury district in San Francisco wasn’t the epicenter of flower power just yet. It was a newly developing upper-middle-class suburb, its streets lined with grand Victorian homes nestled neatly into narrow city parcels.

Just a few years earlier, the area had been little more than farmland and sand dunes, but the arrival of the Haight Street Cable Railroad changed that. By connecting the neighborhood to downtown San Francisco, it paved the way for stylish city dwellers to move west.

🚗 From Suburbia to Struggle: The Pre-Hippie Years

Like many urban neighborhoods, Haight-Ashbury’s early promise didn’t last forever.

By the Great Depression, the area had already begun to decline. The rise of the automobile allowed the middle class to sprawl into newer suburbs. World War II only accelerated the change—creating a need for low-cost housing and spurring the division of once-stately homes into cramped apartments and boarding houses.

By the 1950s, the neighborhood was in rough shape. Maintenance was neglected, the middle class had moved out, and the area was full of vacant or subdivided rentals. But what was a loss for some became an opportunity for others—especially struggling artists and musicians.

🎶 A Magnet for Musicians and Misfits

San Francisco had long been a haven for the arts, with a reputation for free-thinking and a slightly rebellious edge. So when cheap rent and large, shareable homes became available in Haight-Ashbury, it didn’t take long for creative minds to move in.

By the mid-1960s, the intersection of Haight and Ashbury Streets became the beating heart of a new cultural revolution. Musicians, poets, dropouts, and dreamers all found common ground in its coffeehouses, parks, and porches.

🌈 The Birthplace of the Hippie Movement

The neighborhood’s transformation from forgotten suburb to cultural landmark wasn’t just accidental—it was the result of social conditions, creative energy, and timing.

The area attracted:

• Leftover Beatniks from the prior generation
• A growing anti-war and civil rights movement
• The spread of psychedelic music and drug culture
• Nearby open spaces like Golden Gate Park and Buena Vista Park, which gave musicians and hippies space to gather, camp, and, occasionally, drop acid

It’s no surprise that by 1967, people jokingly referred to the neighborhood as “Hashbury”—a play on words that said as much about the vibe as it did the smell.

🎸 Who Lived in Haight-Ashbury?

Let’s just say if you were hanging out in the Haight in the mid-60s, your neighbors might’ve been famous.

Notable Residents & Regulars:

• Janis Joplin
• Jerry Garcia and The Grateful Dead
• Jimi Hendrix
• Grace Slick and Jefferson Airplane
• The Mamas & the Papas
• Big Brother and the Holding Company
• Quicksilver Messenger Service

Most lived just blocks from each other and often crossed paths at neighborhood parties, jam sessions, and community events. It wasn’t just about fame—it was about freedom, expression, and being part of something bigger.

📍 Today, you can visit 710 Ashbury Street, where The Grateful Dead once lived—now a pilgrimage spot for Deadheads.

🛍️ Haight-Ashbury Today: From Tie-Dye to Trendy

These days, Haight-Ashbury is a different kind of cool.

The once run-down Victorians have been lovingly restored, the once dirt-cheap rents are now sky-high, and the vibe is more vintage boutique than barefoot commune.

Still, the spirit remains. Walk down Haight Street today and you’ll pass:

• Upscale cafés
• Tie-dye T-shirt shops
• Record stores stocked with vinyl classics
• And yes, even a Ben & Jerry’s on the corner of Haight and Ashbury (with “Cherry Garcia” proudly on the menu)

🎶 Final Thought: Where the Music Still Echoes

The Haight-Ashbury district was more than just a neighborhood—it was the nexus of a movement. A place where music, peace, protest, and psychedelia collided in the most colorful way possible.

While the Summer of Love has long since passed, its legacy continues to bloom. And even now, walking those streets, you can almost hear the echo of a distant guitar riff and the hopeful chorus of a generation saying:

“Turn on, tune in, and drop by.”